The Effect of Customer Relationship Management on Customer Retention at KMU Gresik Eye Clinic
نویسندگان
چکیده
Knowing and analyzing customer engagement, bonding satisfaction on retention at the KMU eye clinic. This research was conducted using a quantitative method approach. The population in this study Mata Utama Clinic Customers as many 350 people, number obtained from five indicators multiplied by five. sample were 93 respondents. By Multiple Linear Regression Analysis. results showed that Customer Engagement has no significant effect Retention, Bonding Retention Satisfaction an Retention.
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ژورنال
عنوان ژورنال: International Journal of Review Management Business and Entrepreneurship
سال: 2022
ISSN: ['2797-9237']
DOI: https://doi.org/10.37715/rmbe.v2i2.3409